{"id":41,"date":"2017-04-12T14:05:48","date_gmt":"2017-04-12T13:05:48","guid":{"rendered":"https:\/\/tesgroup.com\/branding\/?page_id=41"},"modified":"2018-05-16T16:10:43","modified_gmt":"2018-05-16T15:10:43","slug":"social-media-guidelines","status":"publish","type":"page","link":"https:\/\/www.tesgroup.com\/branding\/social-media-guidelines\/","title":{"rendered":"Social Media Guidelines"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_empty_space height=&#8221;1px&#8221;][vc_column_text]\r\n<h1 class=\" et_pb_row et_pb_row_0\">Social Media Guidelines<\/h1>\r\n<div class=\" et_pb_row et_pb_row_3\">\r\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_3\">\r\n<div class=\"et_pb_text et_pb_module et_pb_bg_layout_light et_pb_text_align_left et_pb_text_8\">\r\n\r\nSocial media is changing the way we work, offering a new model to engage with customers, colleagues, and the world at large. We believe this kind of interaction can help you to build stronger, more successful business relationships.\r\n\r\nThese are the official guidelines for participating in social media for TES. If you\u2019re a TES employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media, these guidelines are for you. They will evolve as new social networking tools emerge, so check back regularly to make sure you\u2019re up to date. If you are ever hesitant or unsure about something you are posting on your online profile\u00a0or social channels, please contact the <a href=\"mailto:marketing@tesgroup.com?subject=Social Media\">TES Marketing Team<\/a>.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\r\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-196\" src=\"https:\/\/tesgroup.com\/branding\/wp-content\/uploads\/sites\/5\/2017\/04\/3-rules.png\" alt=\"\" width=\"289\" height=\"321\" srcset=\"https:\/\/www.tesgroup.com\/branding\/wp-content\/uploads\/sites\/5\/2017\/04\/3-rules.png 289w, https:\/\/www.tesgroup.com\/branding\/wp-content\/uploads\/sites\/5\/2017\/04\/3-rules-270x300.png 270w, https:\/\/www.tesgroup.com\/branding\/wp-content\/uploads\/sites\/5\/2017\/04\/3-rules-131x146.png 131w, https:\/\/www.tesgroup.com\/branding\/wp-content\/uploads\/sites\/5\/2017\/04\/3-rules-45x50.png 45w, https:\/\/www.tesgroup.com\/branding\/wp-content\/uploads\/sites\/5\/2017\/04\/3-rules-68x75.png 68w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/>1. Disclose<\/h2>\r\nYour honesty\u2014or dishonesty\u2014will be quickly noticed in the social media environment. Please represent TES\u00a0ethically and with integrity.\r\n<ul>\r\n \t<li><b>Be truthful:<\/b>\u00a0If you have a vested interest in something you are discussing, be the first to point it out and be specific about what it is.<\/li>\r\n \t<li><b>Be up-to-date:\u00a0<\/b>If you are leaving TES, please remember to update your employment information on social media sites.<\/li>\r\n<\/ul>\r\n<h2>2. Protect<\/h2>\r\nMake sure all that transparency doesn\u2019t violate TES&#8217;s confidentiality or legal guidelines for commercial speech\u2014or your own privacy. Remember, if you\u2019re online, you\u2019re on the record\u2014everything on the Internet is public and searchable. And what you write is ultimately your responsibility.\r\n<ul>\r\n \t<li><b>Don&#8217;t tell secrets:<\/b> Never reveal TES classified or confidential information. If you are posting your job description on LinkedIn, be sure not to reveal confidential information. If you\u2019re unsure, check with TES HR or Marketing departments. Off-limit topics include litigation, non-published financials, and unreleased product info. Also, please respect brand, trademark, copyright, fair use, and trade secrets. If it gives you pause\u2014pause rather than publish.<\/li>\r\n \t<li><b>Don&#8217;t slam the competition (or TES):<\/b>\u00a0Play nice. Anything you publish must be true and not misleading.<\/li>\r\n \t<li><b>Don&#8217;t overshare:<\/b>\u00a0Be careful out there\u2014once you hit &#8220;share,&#8221; you usually can\u2019t get it back. Plus, being judicious will help make your content more crisp and audience-relevant.<\/li>\r\n<\/ul>\r\n<h2>3. Use Common Sense<\/h2>\r\nPerception is reality\u00a0and in online social networks, the lines between public and private, personal and professional, are blurred. Just by identifying yourself as a TES employee, you are creating perceptions about your expertise and about TES. Do us all proud.\r\n<ul>\r\n \t<li><b>Add value:<\/b> There are millions of words out there\u2014make yours helpful and thought-provoking. Remember, it\u2019s a conversation, so keep it real. Build community by posting content that invites responses\u2014then stay engaged. You can also broaden the dialogue by citing others who are writing about the same topic and allowing your content to be shared.<\/li>\r\n \t<li><b>Take Ownership:<\/b>\u00a0If you make a mistake, admit it. Be upfront and be quick with your correction. If you&#8217;re posting to a blog, you may choose to modify an earlier post\u2014just make it clear that you have done so.<\/li>\r\n<\/ul>\r\nAdditionally if you see something being shared related to TES on a social media platform that shouldn&#8217;t be happening, immediately inform <a href=\"mailto:marketing@tesgroup.com?subject=Social Media\">TES Marketing<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1494251719272{margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;background-color: #f8f8f8 !important;border-left-color: #cccccc !important;border-left-style: solid !important;border-right-color: #cccccc !important;border-right-style: solid !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1494251912989{margin-bottom: 0px !important;margin-left: 5px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;Linkedin Guidelines &amp; Etiquette&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1494252873348{margin-bottom: 0px !important;margin-left: 20px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;192&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1494253429361{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1494579667231{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]<div class=\"alert position-relative d-flex flex-column flex-sm-row justify-content-between align-items-center alert-success   rounded font-weight-bold shadow-sm\" role=\"alert\" ><div class=\"pix-alert-title mr-2 flex-grow-1 mb-2 mb-sm-0 order-2\"> <\/div><button type=\"button\" class=\"close order-1 order-sm-3 text-right text-sm-center\" data-dismiss=\"alert\" aria-label=\"Close\"><span aria-hidden=\"true\">&times;<\/span><\/button><\/div>\r\n\r\n<strong>TES COVER PHOTO For LinkedIn\u00a0&#8211; BELOW.<\/strong>\r\n\r\n<div class=\"alert position-relative d-flex flex-column flex-sm-row justify-content-between align-items-center alert-success   rounded font-weight-bold shadow-sm\" role=\"alert\" ><div class=\"pix-alert-title mr-2 flex-grow-1 mb-2 mb-sm-0 order-2\"> <\/div><button type=\"button\" class=\"close order-1 order-sm-3 text-right text-sm-center\" data-dismiss=\"alert\" aria-label=\"Close\"><span aria-hidden=\"true\">&times;<\/span><\/button><\/div>\r\n<ul>\r\n \t<li>Personalise your connection requests. Tell them WHY you\u2019re connecting.<\/li>\r\n \t<li>Once connected, send a SHORT \u201cwelcome\u201d message.<\/li>\r\n \t<li>Don\u2019t join groups and immediately start selling yourself.<\/li>\r\n \t<li>Don\u2019t ignore the more professional tone of the network.<\/li>\r\n \t<li>Offer content, information, advice, ideas in the way of blogs &amp; article updates.<\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1494251719272{margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;background-color: #f8f8f8 !important;border-left-color: #cccccc !important;border-left-style: solid !important;border-right-color: #cccccc !important;border-right-style: solid !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1494252129357{margin-bottom: 0px !important;margin-left: 5px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;Additional Guidelines &amp; Etiquette for Facebook&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1494251650975{margin-left: 20px !important;}&#8221;][vc_single_image image=&#8221;189&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1494321329510{margin-bottom: 0px !important;padding-right: 20px !important;padding-bottom: 0px !important;}&#8221;]\r\n<ul>\r\n \t<li>Complete all aspects of your Facebook profile.Social media accounts that are partially completed or vague are harder to take seriously because they appear less professional. Choose a name or handle that clearly identifies you and take the extra few minutes to carefully fill out the \u2018About You\u2019 sections.<\/li>\r\n \t<li>Never post on other peoples, groups or business pages telling them to go and like the TES Facebook page.<\/li>\r\n \t<li>When it comes to business stay away from politics &amp; religion. Ensure you do not post anything that comes into this bracket, its also important to ensure you never like or comment on anything religious or political.<\/li>\r\n \t<li>Maintain a high standard of unique and fresh content, stay away from spam or duplicate content. Never copy other company or industry status updates verbatim.<\/li>\r\n \t<li>Never promote yourself or TES during a local or national tragedy. At times like these, people on social media are reacting &amp; grieving to tragedy, it may be best to cancel any scheduled posts out of respect.<\/li>\r\n \t<li>Don\u2019t post multiple posts in a very short period of time. Space your posts out, at least 2-3 hours apart is standard practice. It\u2019s usually best to have designated times set for your posts to go out. (Times that have been tested with a positive response)<\/li>\r\n \t<li>Complaining, moaning, or arguing on Facebook never looks classy and can seriously damage TES\u2019s reputation.<\/li>\r\n \t<li>Try to mix up your posts \u2013 use a variety of content, ideas and posts. Constant sales posts or business promotional posts will get boring and lead to unlikes by your followers. Offer more, offer information, offer competitions, and offer humour &amp; relevance.<\/li>\r\n \t<li>If you want to share somebody\u2019s post or information without clicking the share button, make sure you at least tag their page in your post referencing them.<\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1494251719272{margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;background-color: #f8f8f8 !important;border-left-color: #cccccc !important;border-left-style: solid !important;border-right-color: #cccccc !important;border-right-style: solid !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1494251912989{margin-bottom: 0px !important;margin-left: 5px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;Additional Guidelines &amp; Etiquette for Twitter&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1494251650975{margin-left: 20px !important;}&#8221;][vc_single_image image=&#8221;190&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1494321393107{margin-bottom: 0px !important;padding-right: 20px !important;padding-bottom: 0px !important;}&#8221;]\r\n<ul>\r\n \t<li>Follow only people of relevance that will be interested in your business.\r\nIt is also advisable to unfollow or remove any irrelevant, spam or inappropriate followers that follow your profile. (celebs, comedy profiles, unprofessional accounts)<\/li>\r\n \t<li>Use no more than 140 characters. Don\u2019t tweet two or three part tweets. And refrain from shortening tweets by using abbreviations or poor grammar. For example; Do not write \u20182\u2019 instead of \u2018to\u2019 , and do not write \u2018l8r\u2019 instead of \u2018later\u2019.\r\nUsing 70-100 characters, from research seems to be best practice and has a much better engagement rate. The reason for this is that when people retweet you tweet, there has been left just enough room for them to add a personal note or message to the tweet, keeping it just below 140 characters.<\/li>\r\n \t<li>As with all other Social Media profiles, refrain from bad language, political and religious views, and most importantly don\u2019t favourite or re-tweet anything that may cause offence or tarnish your brand. Try to keep a neutral and positive personality with your Twitter account.<\/li>\r\n \t<li>Do not buy followers. Fake followers will be shown your content (and never interact) when perfectly relevant (potentially interested) followers may miss out on seeing your content. (Twitter may only show your tweets &amp; content to a percentage of your followers) Again, don&#8217;t buy followers. Ever!<\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1494251719272{margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;background-color: #f8f8f8 !important;border-left-color: #cccccc !important;border-left-style: solid !important;border-right-color: #cccccc !important;border-right-style: solid !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1494251912989{margin-bottom: 0px !important;margin-left: 5px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;Additional Guidelines &amp; Etiquette for Instagram&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1494252873348{margin-bottom: 0px !important;margin-left: 20px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;191&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1494252842952{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1494321414396{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]\r\n<ul>\r\n \t<li>Don\u2019t ask people to follow you or use hashtags like #tagsforlikes \u2013 it\u2019s unprofessional.<\/li>\r\n \t<li>Don\u2019t overgram. No one likes their feed filled up with one user.<\/li>\r\n \t<li>Use hashtags for your brand appropriately. The golden number of hashtags is apparently 10\/11 hashtags.<\/li>\r\n \t<li>Follow (&amp; be followed by) appropriate accounts.<\/li>\r\n \t<li>Remember to stay away from accounts &amp; posts that relate to religion, politics, sex, violence, comedy, or touchy subjects with the general public.<\/li>\r\n \t<li>Don\u2019t buy followers. Ever!<\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1494251719272{margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;background-color: #f8f8f8 !important;border-left-color: #cccccc !important;border-left-style: solid !important;border-right-color: #cccccc !important;border-right-style: solid !important;border-top-color: #cccccc !important;border-top-style: solid !important;border-bottom-color: #cccccc !important;border-bottom-style: solid !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1494251912989{margin-bottom: 0px !important;margin-left: 5px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;Additional Guidelines &amp; Etiquette for Google+&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1494252873348{margin-bottom: 0px !important;margin-left: 20px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;193&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1494253661377{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]\r\n<ul>\r\n \t<li>Always +mention users when commenting on their posts.<\/li>\r\n \t<li>When sharing a post, always add your own commentary to it first.<\/li>\r\n \t<li>Share to Circles to target your content.<\/li>\r\n \t<li>Use Google+ formatting for your text\u2014bold, italics, and strike-through.(Details of this can be provided)<\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_empty_space height=&#8221;1px&#8221;][vc_column_text] Social Media Guidelines Social media is changing the way we work, offering a new model to engage with customers, colleagues, and the world at large. We believe this kind of interaction can help you to build stronger, more&#8230;","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.tesgroup.com\/branding\/wp-json\/wp\/v2\/pages\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tesgroup.com\/branding\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tesgroup.com\/branding\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tesgroup.com\/branding\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tesgroup.com\/branding\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":21,"href":"https:\/\/www.tesgroup.com\/branding\/wp-json\/wp\/v2\/pages\/41\/revisions"}],"predecessor-version":[{"id":538,"href":"https:\/\/www.tesgroup.com\/branding\/wp-json\/wp\/v2\/pages\/41\/revisions\/538"}],"wp:attachment":[{"href":"https:\/\/www.tesgroup.com\/branding\/wp-json\/wp\/v2\/media?parent=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}